Passionate Ideas. Strategic Design.

FutureLazerTiger

Brand Identity

Geary Morrill is world-renowned tattoo artist hailing from Richmond, VA. His explosive pop art style is defined by clean lines and bright colors. In 2016, Geary's art had become so iconic that he was asked to be on Spike TV's Season 8 of Ink Masters. Following his rise to popularity, Geary has now opened his tattoo collective, FutureLazerTiger, in Metro Detroit. The studio focuses on bringing like-minded artists together in a freethinking space.

Geary Morrill is world-renowned tattoo artist hailing from Richmond, VA. His explosive pop art style is defined by clean lines and bright colors. In 2016, Geary's art had become so iconic, he was asked to be on Spike TV's Season 8 of Ink Masters. Following his rise to popularity, Geary has now opened his own tattoo collective, FutureLazerTiger, in Metro Detroit. The studio is focused on bringing like-minded artists together in a freethinking space.

Geary Morrill is world-renowned tattoo artist hailing from Richmond, VA. His explosive pop art style is defined by clean lines and bright colors. His studio, FutureLazerTiger, is focused on bringing like-minded artists together in a freethinking space.

Client:  Geary Morrill, Tattoo Artist

Client:  Geary Morrill, Artist

Client:
Geary Morrill, Artist

Client: 
Geary Morrill

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Brand Identity

When Geary approached Traction about a new identity, he told us he wanted it to be, "Unapologetically weird and loud!” He already had the name picked out, FutureLazerTiger, his alias as a graffiti artist. Then, through a collaborative process, we worked with Geary to establish words he would use as his brand essence: authentic, bold, and futuristic.

Using the strategic approach outlined above, we created the FutureLazerTiger identity. Highly inspired by Geary's style, we created a logo that serves as a visual metaphor for the tattoo studio; a freethinking space where tattoo artists meet and create under one name.

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The logo was made into a neon sign for the tattoo shop.

The logo was made into a neon sign for the tattoo shop.

The logo was made into a neon sign for the tattoo shop.

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All collateral was printed on both red and white uncoated paper.

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© 2018 T. Sieting

© 2018 T. Sieting

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