Passionate Ideas. Strategic Design.

FLOW Exhibit

FLOW Exhibit

Naming,  Brand Identity,  Wayfinding

Naming,  Brand Identity,  Wayfinding

FLOW, a brand new exhibit at Impression 5, explores fluid dynamics with two stories of hands-on, interactive components and activities. Kids and parents alike study the science of a vortex, power a giant water-shooting flywheel, play with water jets, and much more! This exhibit has quickly become a favorite destination at the Lansing-based science center.

FLOW, a brand new exhibit at Impression 5, explores fluid dynamics with two stories of hands-on, interactive components and activities. Kids and parents alike explore the science of a vortex, powering a giant water-shooting flywheel, playing with water jets, and much more! This exhibit has quickly become a  popular destination at the Lansing-based children's science center.

FLOW, a brand new exhibit at Impression 5, explores fluid dynamics with two stories of hands-on, interactive components and activities. Kids and parents alike study the science of a vortex, power a giant water-shooting flywheel, play with water jets, and much more! This exhibit has quickly become a favorite destination at the Lansing-based children's science center.

Client:  Impression 5 Science Center

Client:  Impression 5

Client:  Impression 5

Client: 
Impression 5

Illustrations:  Brian Paulson

Illustrations:  Brian Paulson

Illustrations:
Brian Paulson

Awards:  GOLD ADDY, Mid-Michigan ADDYS

Awards:  GOLD American Advertising Award, MMCA

Awards:  GOLD ADDY, Mid-Michigan ADDYS

Awards:
GOLD ADDY, Mid-Michigan

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Naming, Brand Identity

Naming this science-focused exhibit was no easy task. When Impression 5 approached Traction, their goal was simple: educate children and parents about fluid dynamics through the use of engaging water exhibits. Meaning, our audience was two-fold. Not only did the name and identity need to appeal to children, but parents as well. 

Our approach to the name stemmed from these tenants: simple, memorable, and of an elementary reading level. Not only did the name need to be a summation of the experience, but emotive of it as well. With the above strategy in place, FLOW was chosen.

The brand identity retains all of the strategy put in place during the naming process. In addition, I wanted the logo to move as if there was water flowing through it. The final design is emblematic of the name, appearing to be half submerged in water. Paired with primary colors and simple typography, this identity stands out as a star exhibit at Impression 5 Science Center.

Naming this science-focused exhibit was no easy task. When Impression 5 approached Traction, their goal was simple: educate children and parents about fluid dynamics through the use of engaging water exhibits. Meaning, our audience was two-fold. Not only did the name and identity need to appeal to children, but parents as well. 

Our approach to the name stemmed from these tenants: simple, memorable, and of an elementary reading level. Not only did the name need to be a summation of the experience, but emotive of it as well. With the above strategy in place, the name FLOW was chosen.

The brand identity retains all of the strategy put in place during the naming process. In addition, I wanted the logo to move as if there was water flowing through it. The final design is emblematic of the name, appearing to be half submerged in water. Paired with primary colors and simple typography, this identity stands out as a star exhibit at Impression 5 Science Center.

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A secondary, one-color version of the mark.

A secondary, one-color version of the mark.

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Custom numerals and icons were created with rounded corners and wide counters.

Numerals and icons were designed with rounded corners and wide counters.

Custom numerals and icons were created with rounded corners and wide counters.

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Exhibit, Signage Design

The exhibit design and signage system was set up by Traction and executed by the installation team at Impression 5. The multi-dimensional signage was explicitly designed for both kids and parents.

Above each physical component is a hanging indicator. Upon arrival to any one of the given components is a smaller set of signage. The content towards the top of each sign, on dark blue, is meant for parents. This content is educational and displays the scientific principal behind the physical component. The content towards the bottom of each sign, on light blue, is meant for the kids. This content is action-based and allows the little ones to get right to the fun.

The exhibit design and signage system was set up by Traction and executed by the installation team at Impression 5. The multi-dimensional signage was specifically designed for both kids and parents.

Above each physical component is a hanging indicator. Upon arrival to any one of the given components is a smaller set of signage. The content towards the top of each sign, on dark blue, is meant for parents. This content is educational and displays the scientific principal behind the physical component. The content towards the bottom of each sign, on light blue, is meant for the kids. This content is action-based and allows the little ones to get right to the fun.

The exhibit design and signage system was set up by Traction and executed by the installation team at Impression 5. The multi-dimensional signage was specifically designed for both kids and parents.

Above each physical component is a hanging indicator. Upon arrival to any one of the given components is a smaller set of signage. The content towards the top of each sign, on dark blue, is meant for parents. This content is educational and displays the scientific principal behind the physical component. The content towards the bottom of each sign, on light blue, is meant for the kids. This content is action-based and allows the little ones to get right to the fun.

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Basic RGB

The color palette was integrated throughout the physical materials of the exhibit.

The color palette was integrated through the physical materials of the exhibit.

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The signage design was meant to educate and engage our young audience.

The signage designs were meant to educate and engage our young audience.

Signage design meant to educate and engage our young audience.

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The signage was designed to be visually modular.

The signage was designed to be visually modular.

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© 2018 T. Sieting

© 2018 T. Sieting

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