Passionate Ideas. Strategic Design.
Fortune favors the bold.
Life favors the italic.
It all started with K'nex.
Modular kits like K'nex used to keep me from making dinner on time. As a child, I'd take apart anything, just for the chance to build it again. During my early years at Michigan State, my love for processes and systems had translated into a passion for the scientific method and ultimately a love for design.
Fast forward many years, and I find myself as a brand designer and devoted lover of type. To some, science and design have nothing in common, to which I disagree. Both are founded on processes, iteration, and often times a passionate idea, all built within a system. Much like my obsession with K'nex, my love for branding and design stems from a child-like obsession with processes and systems.