Passionate Ideas. Strategic Design.
Modular kits like K'nex used to keep me from making dinner on time. As a child, I'd take apart anything, just for the chance to build it again. During my early years at Michigan State, my love for processes and systems had translated into a passion for the scientific method and ultimately a love for design.
Fast forward many years, and I find myself as a brand designer and devoted lover of type. To some, science and design have nothing in common, to which I disagree. Both are founded on processes, iteration, and often times a passionate idea, all built within a system. Much like my obsession with K'nex, my love for branding and design stems from a child-like obsession with processes and systems.