T. Sieting

Brooklyn, New YorkTIME

Brooklyn, New YorkTIME

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TERRY DEAN

, LEE SIETING

BRAND ✐ DESIGN

© 1990—2023

                       SENIOR DESIGNER
JONES KNOWLES RITCHIE

➔ AND DIRECTION

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WORK

WORK

A collection of work done in collaboration with many talented peers, friends, and mentors.

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KRAFT MAC & CHEESE

Client: Kraft Heinz
Agency: JKR New York

NOODLEFULS OF DELIGHT

Refreshing the smiling icon of the American grocery store, Kraft Mac & Cheese, through our new purpose, the positive power of comfort.

12 IMAGES

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KEEPING FORESTS

Client: Keeping Forests
Agency: Matchstic

MOVING FORWARD, TOGETHER

Crafting an identity for a coalition and movement looking to ensure southern forests remain for many generations to come.

10 IMAGES

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BRAND MARKS

Agencies: JKR New York, Matchstic, Traction Partners

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VARIOUS DESIGN SAMPLES

Agencies: Matchstic

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WANT TO SEE MORE?

For more work samples, please email sietingt at gmail.com

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INFO

Terry Sieting is a brand designer and director based in Brooklyn. He currently works as a senior designer at Jones Knowles Ritchie in New York City.

Throughout his career, Terry has worked with clients across many disciplines on projects ranging from creative strategy, identity design and editorial design to packaging design, print design and type design.

Terry holds a dual bachelor of arts in creative advertising and management from the College of Communication Arts and Sciences at Michigan State University.

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SELECT CLIENTS

Anheuser Busch InBev
Broad Art Museum
Capital City Film Festival
Flower House Detroit
Hilton Hotels & Resorts
Keeping Forests
Kraft Heinz Company
Kraft Mac & Cheese
Kraft Singles
Marriott Bonvoy
Michelob Ultra
Michigan State University
Rodgers Athletic Co.
University of Pittsburgh
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SELECT PRESS

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BrandNew,  2022
Kraft Mac & Cheese

Best Redesigns of 2022 (So Far)
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Grow, Forest, Grow!
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Best in Icons, Monograms, Wordmarks, and Mascots
BRAND NEW,  2020
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SELECT AWARDS

D&AD Awards Shortlist
Branding, Logos,  2023
Kraft Mac & Cheese

ADC Awards Shortlist
Rebrand, Logo,  2023
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American Advertising Awards
District 6, Gold,  2020
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American Advertising Awards
MMCA, Best of Show,  2020
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Independent Publisher Awards
Great Lakes, Gold,  2017
Flower House Detroit

© 2023 T. SIETING